Once your website goes ‘Live’, the next job is to ensure it can be found online by internet users. This is where Off-Page Search Engine Optimisation comes in.
SEO means Search Engine Optimisation. SEM means Search Engine Marketing. Both are the process of optimising a website, so it shows up well in the search results when users use specific “keywords”.
Firstly, there is no magic way to rank your website on the first page of Google, Bing, or Yahoo etc. unless you pay Google etc. to be there…. This is called SEM – Search Engine Marketing.
SEO for your website:
Search engines are governed by complex algorithms, and it takes a lot of time and effort to ‘convince’ them that your site or page deserves one of the top spots for free.
Let’s face it, not everyone can be on the first page of the search results. In saying that, there are certain rules you can follow to optimise your website and provide search engines with the right signals for your site to rank well over-time, and get free traffic from Google, Bing, Yahoo etc.
Performing “Off-Page SEO” search engine optimisation, is essential for your website to be found online. QPM Design provides all the basic SEO set-up services below as an optional extra.
We can create you a Google Account by using your own email address or create a new Gmail, address with your business name. A Google account provides access to a variety of options essential for your business online.
We add your business details and photos to display your website and business services on Google.
We can add your business, so it displays on Google Maps.
We can produce and submit a website site map to: Google & Bing.
We will manually register your business details, create accounts and submit your website URL to: Google, Bing, and around 15 other search directories in New Zealand and around the world.
If you are on a tight budget, with a bit of computer knowledge, some time, and a basic understanding of website hosting control panel, you can easily complete these tasks yourself. It will just take a bit of organising and a day or two of your time. We are happy to provide you with the information to get you going.
Please note: Off-Page SEO & SEM is not website design, it is a whole industry in itself.
What QPM Design can do! — We can design and create you an attractive website.
What we cannot do! — Immediately put you at the top of Google or Bing, etc.
No one can immediately put you at the top of Google (regardless of what they may tell you). Unless you pay search engines to be at the top of the search results….this is called SEM – Search Engine Marketing. (Google Ads, Bing Ads, Facebook Ads etc.) These are the adverts that appear at the top and bottom of Google pages when you perform a search. We do not recommend Google Ads for most of our start-up clients, given the complications in keyword choice, competition and overall cost vs. return for the nature of their business.
However, If SEM is something you plan on utilising, then we recommend that you locate an SEO expert. Watch a video to learn more about how Google Ads work.
If you are a small local business that doesn’t have a large advertising budget, our advice is to put the work in and create a good listing / presence on Google etc, so that you can get FREE traffic from web users when they search the web for your type of business.
